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Corporate Identity is either weak or strong; to understand this concept, it is beneficial to consider exactly what constitutes a strong corporate identity.
designWorks advertising associates specializes in Direct Mail and Event Branding, as well as Annual Reports and other publications.
The marketing collateral of your brand is often the first impression of your product or service and there is only one opportunity for a great first impression.
At designWorks we understand that many business owners and representatives are unaware of the processes involved in commissioning graphic design and website work. And while each project is unique to our clients marketing needs, there are some common steps that take place that are consistent to all projects.We are a proactive design group who encourages our clients to take an active role in the design process. An initial meeting is a good introduction for us to get to know each another’s business, service and/or products. The primary focus of this meeting is to establish the scope of work you will be commissioning for your required materials. We take the time to listen to our clients needs to obtain specific goals for the materials being developed and identifying ideas, visions, culture, etc. that will make your materials unique to your products and services. This is also an excellent opportunity for you to see the design solutions we have completed for past clients, and get to know the complete range of services our agency offers, and successes we have had working with other client projects. Once we have specifically defined the scope of work you require, we will prepare a written proposal, which upon your signed approval serves as a written service agreement/contract. In this proposal/contract we will include items such as: scope of work, associated fees, additional fees, project timelines and what we will need from your business to get started. Once all parties agree upon all items in this written proposal we can begin work on the project.
We take all of the information and ideas gathered during our kick-off meeting and set out to do our job of creating a unique, compelling, and effective design solution for your company’s service or product that specifically targets your consumer groups. We do this by applying what we know about your design needs and objectives with in depth industry research and brainstorming to create preliminary sketches, and finally, computer rendered designs. After we feel that we have nailed the initial creative idea of a compelling, effective design solution, we will present the initial design concepts to you and your business associates for review. It is very critical that you provide input regarding the visuals, color, layout, navigation (if necessary), content, and any other visual element relevant to the project. It is important to note, have all persons relevant to the decision making process involved in reviewing the initial design concept and provide feedback.
Based on your feedback we further modify, refine or expand (if necessary) the initial designs to meet your objectives. Upon your approval, we will be in agreement that the goals of the design objective are being met. We will continue with the design construction by incorporating all content into the design process. At this time, we will communicate back and forth regarding any additional text and/or visual requirement until final approval has been set.
If necessary, we work with several, high quality, vendors involved in the digital and printing industries to coordinate the reproduction and/or distribution of your completed materials. Our list of approved vendors includes: offset printers, digital printers, mail management companies, illustrators, photographers, e-mail marketing, web hosting firms and various other vendors each project may require. In the final stage, the design vision becomes a completed tangible product. We will either launch your website files to your web hosting service, or provide any print materials development projects to the printing service or to the client in digital format on Disk.We regard you and your business as a valued customer who’s on-going marketing material needs are important to us. The completion of your initial project is seen as the beginning of our relationship. We want to serve you as an arm of your organization. Consider us the marketing/graphic design department of your business as we intimately know your business and understand the goals of your marketing plan. We are always available to your business to maintain website and print projects that have been developed, and venture into new projects as your marketing needs expand or change.